Research & Insights - The Anchor Group

Research Driven Insights

Anchor’s unique ability to blend research and expertise results in a heightened understanding of what motivates target markets and how best to reach them.

We now have more access to information than ever before, but knowing how to utilize that information is what sets your business apart.

Turn Data Into Action.

Research Plans

The first step to any fruitful project is a solid plan. Get a blueprint for success with insights on your audience.

Creative Approach

Anchor’s greatest rival is its past work. Each assignment is approached with an ambition that seeks to create better results than before.

Focus Groups

Get feedback and observations from real people in your target markets to influence branding and direction.

Message Testing

The word is out. Now what? Testing the efficiency and impact of the message drives the vision for next steps.

Secondary Research

Anchor compiles and synthesizes data from existing sources to create a full picture of where efforts should be directed.

Engagement

Anchor identifies and selects appropriate and key influencers, media outlets, and contacts to boost awareness and results.