A Festival to Remember

June 16-18, 2022 marked LANGSTON’s fourth-annual “We Out Here” festival, celebrating Black existence and excellence in the Seattle area. Local nonprofit LANGSTON partnered with Friends of Waterfront Seattle to take “We Out Here” to Pier 62 for a larger community celebration. From 2-6 p.m. on June 18, the pier boomed with music and the smell of fresh southern comforts drew in crowds that reached nearly 2,000 people. The pier was adorned with a mini soccer field, dance floor, giant chess mats, black business spotlights, and even spin cycles — all in honor of Juneteenth.

Hit the Ground Running

In the weeks leading up to the event, Anchor connected with local print, online and radio media to send out promotions, secure live broadcasting and streaming for the event from ZTwins Radio and Converge Media, and scheduled interviews with LANGSTON representatives. Graphics detailing information about the event were circulated to the public via media and local churches in various formats, alongside two press releases. Working alongside the WA Department of Health (DOH), Anchor also secured a mobile COVID-19 vaccination site for the event.

The Day That Was

Prior to the event’s start, Anchor’s on-site team assisted with set up, provided hospitality riders for Converge staff, and communicated with DOH to ensure needs were met.

The event featured performances from JusMoni, Stas Thee Boss, TAQUEET$!, The Mahogany Project and Larry Mizell Jr. Food trucks from Dat Creole Soul, SoSo Good, All City Ice Cream and The Donut Mama were available to serve attendees and passersby. The event also spotlighted two Black, women-owned businesses: Ola Wyola and Nia Onelove.

Results

  • The event gathered a total of 1,728 attendees with an average of 432 people per hour.
  • WADOH’s Care-A-Van provided 22 COVID-19 vaccination shots and 21 booster shots to event attendees.
  • “We Out Here” was promoted through social media platforms and programs of six associated churches from Anchor’s faith-based partner, United Black Clergy of Washington (UBCoW).
  • The event was also featured on a full page ad in The Seattle Medium’s special Juneteenth edition and is scheduled to be highlighted in a follow-up summary article.
  • Interviews with client representatives were featured on two ZTwins Radio shows (Community Potpourri and Rhythm and News), Converge Media and Eddie Rye’s Urban Forum NW.
  • Outreach was amplified through social media and Anchor’s media partners: The Seattle Medium, ZTwins Radio, Urban Forum Northwest, Converge Media, Seattle FACTS and The Seattle Times.
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